Tips to Instantly Boost your Pizza Sales

With the pandemic still looming among us, foodservice professionals may feel a little depleted thinking about their pizza sales and how they can continuously cater to new customers. We share our favourite tips on how you can easily improve your in-house and online practices to maximise your pizza selling potential.

 

Pizza Menu Makeover

Your pizza menu can easily set you apart from your competitors and allow you to build a following of loyal customers who are here for your pizzas, and your pizzas only!

It is super important to understand what your customers are looking for when it comes to the perfect pizza, so that you can create a menu that appeals to them. Make sure to consider the following when constructing or revamping your pizza menu:

• Understand your consumer demographic
• Have a selection of traditional core pizza recipes
• Have a selection of limited-edition pizza recipes using seasonal ingredients
• Have a selection of premium priced pizzas, with ingredients to match
• Include kid-friendly pizza options for families
• Meet dietary requirements such as Vegetarian, Vegan and Gluten Free
• Suitable price range

 

Once you’ve got your pizza menu sorted, it’s time to level up and boost your pizza sales with the following tips:

 

Pizza Menus on Rotation

Make the most of your Il Uno Artisan pizza bases by introducing multiple pizza menus that you can rotate between throughout the day and night. In addition to your overall pizza menu, we suggest:

• Breakfast Pizza Menu - 8am-11am
• Dinner Pizza Menu – 5pm-8pm
• Dessert Pizza Menu – 5pm-8pm

Try this! We have a designed set menu for breakfast, lunch, dinner and dessert on our Creative Toolbox available to download for free.

 

Redesign your Menu

When it comes to browsing a pizza menu, the process should be clear and engaging for the customer. Here is a menu checklist to ensure your customers have a pleasant browsing experience:

• High-quality food imagery
• List out your pizza toppings
• Show nutritional, dietary and caloric information
• Clear and readable text – take note of your customer’s target audience and adjust accordingly (ex. Older demographic = larger font size)
• Easy to browse layout
• Anti-glare paper/coating for ease of viewing
• Matched to your venue’s branding

If you need help creating a pizza menu that looks great, check out our Creative Toolbox where we give you professionally designed menus free of charge.

Digitalise your Menu

There has never been a better time to digitalise your pizza menu. With restrictions and health precautions in place, it is encouraged that venues do this. Here are some ways you can display and share your menu digitally:

• Showcased or linked on your website
• Food review apps like Zomato
• Your business’s Facebook page
• Your Google Business page
• TV screen in your venue
• Tablets in your venue near counter
• QR Code display that directs to a PDF menu 

 

Improve Cooking Processes

Improve your cooking processes to allow your kitchen hand staff to quickly and efficiently attend to pizza orders on demand. Faster pizzas will lead to more satisfied customers. Here’s how:

• Use a pre-made pizza base instead of making dough, sauce and cheese from scratch like our range of Il Uno Artisan pizza bases
• Increase the amount of Il Uno Express Ovens needed - when you’re part of our Artisan Pizza Kitchen Solution
• Cut and organise your ingredients beforehand
• Defrost pizza bases and ingredients the night before
• Place ingredients on the pizza base, wrap and refrigerate throughout the day until ready to cook

 

Expand Your Selling Outlets

There are many ways you can sell your pizzas to cater to every lifestyle. Whether your customers value convenience or freshly made foods, we know how you can serve them. Here are our top 2 offerings what we recommend you implement:

 Pizzas On The Go

Offer your customers cooked hot pizzas available for immediate purchase from your hotbox. It’s a quick and easy way to make some extra pizza sales to those who value convenience.

What you need to do:

1. Add toppings to your pizza base
2. Cook in Il Uno Express Oven for 2 minutes
3. Place pizza in a takeaway pizza box
4. Place into hotbox to remain warm

 

 

Freshly-Made Takeaway Pizzas

Offer freshly cooked stone baked pizzas for those looking for a fast alternative to regular QSR pizza chains. Sell high-quality pizzas in record time by having a takeaway pizza menu that cooks in just 4 minutes.

 What you need to do:

1. Defrost your pizza base
2. Add toppings to your pizzas in bulk
3. Wrap all pizzas and place in the fridge to keep fresh
4. Unwrap and cook upon order
5. Cut and serve in a takeaway pizza box

This option is perfect if you are operating as a Ghost Kitchen!

 

Maximise Your Way of Selling

Increase the way your customers buy your pizzas to maximise the reach you have on the community. Here are some techniques you can use:

• Call & Collect
• Order through your website
• Use third-party delivery apps like Uber Eats and Deliveroo
• Internal Delivery Drivers
• Facebook & Instagram Messaging & Collect

  

 Make Yourself Known

Getting your business out in the world is the most important thing you can do to help it grow. Here are simple and immediate steps you can take to kick-start your marketing that won't cost a thing:

Social Media

• Using hashtags and geo-location tags when posting
• Connect and interact with your local customers – like and comment!
• Post videos of your staff preparing and serving food
• Post day-to-day updates on your social media via story highlights
• Host a competition to increase engagement and shares

In-Store

• Offer a discount or free drink when a customer likes your Facebook page
• Ask your customers to tag you on social media via word of mouth
• Give customers a card that prompts them to leave a review online
• Download our free point of sale and display around your venue
• Contact Il Uno Artisan for bespoke point of sale to display around your venue
• Hand out branded merchandise for special occasions

 

Spoil Your Customers

Give back to your customers to let them know that you appreciate their support. You can do this in a multitude of ways when you know what your target audience values! Here are some ideas to get you started:

• Loyalty Cards - give customers an award for returning to your venue. You can download free designs from our Creative Toolbox.
• Competitions – spread excitement and joy to your customers by giving them a chance to win a prize from you
• Goodie Bags & Freebies – hand out merchandise to customers who purchase from you in-store. This can include things like loyalty cards, discount cards, apparel and more!
• Discounts – get creative with your discounts like a Scratch & Win game
• Combo Deals – save your customers the extra dollar with combo deal options that won’t go unnoticed. Discover more combo deal ideas from our Combo Deals blog post
• Shoutouts – give your customers a shoutout on social media by tagging them. This is a favourite among millennials that will have them sharing to your account also

 

Contact us via office@3keysglobal.com for recipes ideas or for help with activation tips unique to your venue!